Future of Work study
The Gen Z Employment Crisis: How to win or lose Gen Z talent
If you're an employer adapting to the needs of Gen Z is essential for future success. Some employers are already winning. Want to know why?
In partnership with
Dream 100: The top employers winning with Gen Z
Of the 281 employers in our research, these companies topped the list. Download the report to get the Dream 100 and see where your company ranks.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20Get your report
The Gen Z Employment Crisis: How to win or lose Gen Z talent
The Prograd Future of Work study was conducted with almost 2,000 Gen Z Prograd members in the UK in September 2024.
Ahead of releasing our Industry Deep Dive reports, this mini report outlines the top employers leading the way in 2024, who Gen Z have identified as the most appealing employers to work for.
- of Gen Z agree that entrepreneurship is more appealing than traditional employment
- 60%
- are prioritising starting a side hustle in the next 5 years
- 26%
- of Gen Z in full time work plan to switch employers in the next 2 years
- 39%
- agree that companies should incorporate AI tools to improve productivity
- 64%
Where our research has been featured
We're proud to say that our research has already been used by major companies to better understand their audiences, as well as being featured across major UK news outlets. We're accredited by the British Polling Council.
Our research has been seen in press titles such as:
